APCO conduct brand audit for 2025 recycling target

The Australian Packaging Covenant Organisation (APCO) will conduct a brand audit of several thousand Australian businesses about the need to comply with sustainable packaging obligations.

The National Environmental Protection (Used Packaging Materials) Measure 2011 (NEPM) has set the target for packaging to be 100 per cent reusable, recyclable or compostable by 2025.

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It was announced by Australia’s Environment Ministers in April 2018, with APCO developing a national roadmap to deliver on these targets. The brand audit is one of APCO’s initiatives designed to ensure businesses are meeting their sustainable packaging obligations.

The audit will incorporate businesses from a range of sectors, including food and beverage, pharmaceuticals, printing, and toy and sporting goods wholesale.

Businesses liable under the NEPM include any organisation with an annual turnover of $5 million or more that is either in the supply chain of consumer packaging or a retailer that is a manufacturer, wholesaler or importer, or offers its branded products to customers.

APCO Chief Executive Brooke Donnelly said businesses play a crucial role in making this target a reality.

“Reaching the landmark target set by Environment Ministers will require a complete transformation of the way our society thinks about packaging – recognising it as a valuable resource and not just waste that is destined for landfill. We know we can do it, but we can’t do it alone,” Ms Donnelly said.

“There are a number of basic packaging requirements that all Australian businesses are required to meet – and these are outlined in the NEMP. One of our responsibilities is to notify the businesses who aren’t meeting these basic obligations and provide them with the tools, resources and pathways to track and improve their packaging sustainability,” she said.

APCO will begin a two-month consultation process with APCO Members and key stakeholders to improve understanding about what the industry is required to do to reach the target.