Coca-Cola partners with CitizenBlue to improve NSW recycling

Coca-Cola Australia has partnered with social enterprise CitizenBlue to introduce more drink container recycling options at venues and events in Sydney and regional NSW.

The partnership will aim to strategically place drink container recycling bins in key venues and events, with the proceeds of the collected waste being sent towards environment and community charities.

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Drink containers collected in these bins will be collected and sorted through the NSW Return and Earn scheme.

The bins are expected to help collect around 7.5 million containers per year, leading to an estimated $750,000 in funds raised.

CitizenBlue is a collective of seven environmental not for profit organisations, including Total Environment Centre, Surfrider Foundation and Landcare NSW.

“We’re on a mission to stop waste from entering our waterways and Coca-Cola has a big goal to ensure that every drink bottle and can they sell is collected and recycled,” said Jeff Angel for CitizenBlue.

“This partnership is a first step towards both not-for-profit groups and a major beverage leader working together to tackle our waste issue.”

The NSW Government has reported a 44 per cent drop in drink containers in the litter stream since November 2017.

Surfrider Foundation Australia Chairperson Susie Crick said CitizenBlue’s aim is for these activities to enhance and promote the existing recycling efforts through the container deposit scheme in NSW.

“More organisations and businesses coming together to find solutions to tackle waste and recycling is better for the environment, the sector, not to mention a funding boost for charities,” she said.

The partnership forms part of Coca-Cola’s recently announced global sustainable packaging strategy, which includes a goal to collect and recycle and equivalent of 100 per cent of the packaging they sell by 2030.

Director Public Affairs and Sustainability at Coca-Cola South Pacific Christine Black said the company is focusing its efforts locally on designing packaging to be 100 per cent recyclable across its entire portfolio.

“This partnership is part of the next step for Cola-Cola in tackling drink container waste, whilst inspiring positive change to ensure our bottles and cans have another life beyond their first use,” Ms Black said.

The collection bins are expected to roll out in the early new year at festivals and venues in NSW.