Coca-Cola announces World Without Waste vision

Coca-Cola has announced a goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030.

The plan will be executed by the company in collaboration with its global network of bottling partners, part of a plan called “World Without Waste”.

It will hone in on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed.

“Consumers around the world care about our planet. They want and expect companies like ours to be leaders and help make a litter-free world possible,” said James Quincey, president and CEO, The Coca-Cola Company.

“Through our ‘World Without Waste’ vision, we are investing in our planet and in in our packaging to help make the world’s packaging problem a thing of the past.”

Mr Quincey, who heads to Davos, Switzerland next week for the World Economic Forum annual meeting, said the company will continue to focus on developing 100-percent recyclable packaging and reducing the amount of plastic in its bottles.

Coca-Cola is not the only company with sustainable packaging goals. McDonald’s has set a 2025 target for 100 per cent of its guest packaging to come from renewable, recycled or certified sources. As of 2017, 50 per cent of McDonald’s guest packaging has come from renewable, recycled or certified sources. In 2018, McDonalds plans to eliminate foam packaging from its global system.