MobileMuster employs new tactic to boost phone recycling

Old mobile phones
MobileMuster has launched a new campaign to incentivise the public to declutter and send their old mobiles for recycling.

The product stewardship program announced the Hoarders Come Clean competition to coincide with releasing new data that shows the number of old mobile phones retained in Australian homes has reached 25.5 million, of which four million are no longer working.

The organisation says there is still a gap of awareness in mobile recycling with consumer smartphone saturation and hoarding behaviour creating a “critical mass” of mobile phone clutter.

To promote the message of recycling unused mobiles and accessories, MobileMuster has partnered with Storage King and well-known de-cluttering expert Peter Walsh for the competition to find Australia’s biggest mobile phone hoarder. The winner will receive a de-cluttering pack worth over $3,000, including personal home organisation sessions with Peter Walsh, a Storage King packing pack and storage for 12 months and best-selling books to help them restore order to their home.

Spyro Kalos, Recycling Manager at MobileMuster, said: “With the number of hoarded mobile phones for the first time ever surpassing the Australian population figure, we want people to start thinking about the environmental benefits of recycling their old mobiles. Think of your mobile as a miniature mine, with 95% of the materials and precious minerals from recycled phones being recovered and put back into the supply chain.”

More details about the Hoarders Come Clean competition are on the MobileMuster website, as well as details of where to recycle old mobile phones.

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