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The Australian Packaging Covenant Organisation (APCO) have launched a new nation-wide labelling scheme to help consumers better understand how to recycle products effectively.
The Australasian Recycling Label (ARL), in collaboration with Planet Ark and PREP Design, aims to help solve Australia’s critical waste issues by increasing recycling rates and clearly outlining for consumers what product packaging is made from so they can correctly recycle it after use.
Leading organisations including Australia Post, Blackmores, Nestlé, Officeworks, Unilever and Woolworths have already pledged their commitment to using the label and as such are actively working towards reducing the amount of waste going to landfill in Australia.
The label aims to lead to greater transparency amongst industry and drive more sustainable supply chain models. Businesses that pledge their commitment to the ARL gain access to a unique analysis tool that will allow them to better understand the materials they use in their packaging and associated environmental impacts. This will allow them to more effectively address problematic materials throughout the supply chain.
“The Australasian Recycling Label has been the result of close collaboration and partnership – core values of APCO. By bringing together the priorities of government and industry, and through our partnership with Planet Ark and PREP, we’ve been able to deliver a scheme that has real value for all parties and for the broader community as well,” said Brooke Donnelly, CEO of APCO.
“We’re incredibly proud of this initiative and of our members who have already pledged their commitment. The broad representation across industries demonstrates the growing sense of sustainability awareness and commitment in the Australian business community. We look forward to working with more organisations to collectively achieve better recycling rates and reduce waste to landfill.”
“We are looking forward to working with APCO to grow the ARL amongst their wide membership. I’d also like to thank the companies that have been instrumental in its success to date” said Paul Klymenko, CEO of Planet Ark.
The Australian Packaging Covenant Organisation is a co-regulatory, not-for-profit organisation that partners with government and industry to reduce the harmful impact of packaging on the environment. For more information about The Australian Packaging Covenant Organisation, please visit their website.