The Australian Packaging Covenant Organisation (APCO) has compiled a comprehensive gap analysis on the market barriers to recovering soft plastics. Waste Management Review sat down with APCO’s Brooke Donnelly to discuss how it fits into the broader plastics issue.
New targets within the 2025 plan have been outlined alongside the launch of the Australasian Recycling Label.
The new targets aim to aim to increase the average recycled content within all packaging by 30 per cent and phase out problematic and unnecessary single-use plastic packaging through design, innovation or the introduction of alternatives.
Additionally, the targets aim to ensure 70 per cent of plastic packaging is recycled or composted.
These build on the previous announcement of a target to achieve 100 per cent of Australian packaging being recyclable, compostable or reusable by 2025.
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- Nestlé’s packaging plan
The targets build on commitments made by federal, state and territory environment ministers and the President for the Australian Local Government Association earlier in April this year.
Industry representatives and environmental groups support the targets including Aldi, ALGA, Amcor, Australia Post, Boomerang Alliance, Chep, Close the Loop, Coca-Cola Amatil, Coles, Detmold, Goodman Fielder, Lion, Metcash, Nestlé, Orora, Pact Group, Planet Ark, Redcycle, Simplot, Suez, Tetra Pak, Unilever, Veolia, Visy and Woolworths.
Woolworths General Manager, Quality and Sustainability Alex Holt highlighted the importance of this collaboration.
“We’re really pleased to see such a wide range of industry players come together in support of such a worthy goal. Moving towards a circular economy won’t be easy, but we have the right mix of organisations on board to help make it a reality,” Mr Holt said.
Federal Environment Minister Melissa Price congratulated the Australian Packaging Covenant Organisation (APCO) and the initial working group of businesses that are supporting the targets.
Minister Price has also officially launched the Australasian recycling Label to help achieve the 2025 National Packaging Targets, developed by Planet Ark, PREP Design and APCO to help consumers better understand how to recycle packaging.
“The Australasian Recycling Label provides people with easy to understand recycling information when they need it most, in those few seconds when they are deciding what bin the package goes in. The label removes confusion and reduces waste,” Ms Price said.
With more than 200 recycling labels currently being used in Australia, the new system aims to reduce confusion and contamination in the waste stream.
Nestlé Head of Corporate and External Relations Oceania Margaret Stuart said the inclusion of the label on Netslé’s packaging was a demonstration of the company’s commitment to sustainability.
“More and more people who buy our products want to know how to manage packing waste, so we have committed to implementing the Australasian Recycling Label across all our locally controlled products by 2020,” Ms Stuart said.
Unilever ANZ CEO Clive Stiff has said the announcements are a critical step towards greater collective action on increasing the nationals recycling capability.
“Plastic packaging waste represents an $80 billion loss to the global economy every year. The benefits of the circular economy approach are clear for business and the environment – the more effective use of materials means lower costs and less waste,” Mr Stiff said.
“We are proud to have recently announced that bottles of popular Unilever products like OMO, Dove, Sunsilk, Surf and TRESemmé will soon be made with at least 25% Australian recycled plastic.
“This is just the start for us and no business can create a circular economy in isolation. Heavy lifting is needed from all players involved – suppliers, packaging converters, brand owners, policy makers and retailers, collectors, sorters and recyclers. We need a complete shift in how we think about and use resources.”
Waste Management Review speaks to RED Group’s Rebecca Gleghorn about the success of its soft plastics recycling program.
Nestlé will implement the new Australasian Recycling Label and REDcycle logo across all of its locally made products by 2020 to educate consumers that soft plastic can be recycled through the in-store scheme.
The rollout will start in August and will roll out throughout 2019, starting with Allen’s lollies.
- Nestlé’s packaging plan
- Planet Ark provide councils packaging recycling label webinars
- APCO’s packaging recycling label program
The Australasian Recycling Label shows how each piece of packaging can be disposed of in the best possible way, indicating if the packaging can be recycled via kerbside recycling, conditionally recycled through programs such as REDcycle, or if it is not recyclable.
Nestlé previously announced it aims to make its packaging 100 per cent recyclable or reusable by 2025.
To reach this goal, the company will focus on three core areas, eliminate non-recyclable plastics, encourage the use of plastics that allow better recycling rates and eliminate complex combinations of packaging material.
Nestlé Australia CEO Sandra Martinez said the company is proud to adopt the new label to help consumers correctly recycle by providing the information on how to properly dispose of it.
“Consumers have good intentions when it comes to recycling but they need clearer information. The Australasian Recycling Label will help to remove confusion, increase recycling rates and decrease contamination in recycling streams by helping consumers navigate the process,” Ms Martinez said.
Planet Ark Deputy CEO Rebecca Gilling said the commitment from companies such as Nestlé was an important one.
“We need widespread commitment from industry to apply the Australasian Recycling Label if it’s to become effective in helping consumers improve their recycling habits.”
Supermarket giant Woolworths has announced its supermarkets will no longer provide shoppers with single-use plastic bags from 20 June 2018.
The move also effects its BWS, Metro and Woolworths Petrol stores, where group wide more than 3.2 billion plastic bags are handed out each year.
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Woolworths Group stated last year that it would end the use of plastic bags by the end of June 2018 in states where there had not been a ban implemented yet.
Woolworths Group Chief Executive Officer Brad Banducci said the company feels strongly that this is the right thing to do.
“Our teams have been working hard behind the scenes to accelerate the rollout of this plan so we can start making a positive impact on the environment as quickly as possible,” Mr Banducci said.
“We know this is a big change for our customers and store teams, and we need to do all we can to make the transition as seamless as possible for both.
“To this end, we have a dozen supermarkets across Australia going single-use plastic bag free from today. We’ll closely monitor feedback from customers in these stores and apply any lessons we learn to our national rollout on 20 June.”
The 12 Woolworths stores phasing out plastic bags from today are:
- NSW – Woolworths Marayong, Greenway Village, Dural, Mullumbimby
- VIC – Woolworths Wyndham Vale, Taylors Lakes, Toorak
- QLD – Woolworths Mossman, Noosa Civic
- WA – Woolworths Singleton, South Fremantle, Cottesloe
Planet Ark Chief Executive Officer Paul Klymenko said this is a welcome move by Woolworths that will have a positive effect on the environment.
“Single-use plastic bags have become a huge problem for Australia’s oceans and waterways where they cause significant harm to turtles, whales and fish. They also don’t breakdown in landfill and require significant resources to manufacture in the first place,” Mr Klymenko said.
“Experiences in countries like the UK and Ireland have shown the introduction of small charges on plastic bags can end up reducing plastic bag usage by up to 85 percent as shoppers embrace reusable alternatives, and we have every confidence this can happen in Australia too,” he said.
Boomerang Alliance Director Jeff Angel said the community wants action on the alarming growth of plastic pollution.
“It is gratifying to see retailers like Woolworths moving on plastic bags to help save our oceans and wildlife, with international scientific consensus putting bags in the top three dangers of ingestion and entanglement of marine life,” Mr Angel said.
“We encourage shoppers to adopt reusable bags. Of course, there’s much more to do in stores to reduce our plastic footprint and we look forward to working with consumers, retailers and government to push the agenda along,” he said.
Woolworths has also said it aims to offer flexible plastic recycling options in all supermarkets via the REDcycle program. REDcycle allows customers to return soft plastic packaging used for produce, frozen food, confectionary packets and shopping bags that are then sent to recycling partners. The material collected are then turned into products like outdoor furniture.