From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a downturn in business, with almost 10% noting an increase in business. Almost half of all businesses said that they were still looking to invest, a strong sign about the future of Australian industrial sectors. Respondents were also generally supportive of the Federal Government’s response, with three quarters saying it was either strong or acceptable.
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By David Dodd, National Key Accounts Manager
Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success.
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Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important Read More
During a crisis such as COVID-19, the industry landscape can be changing daily. Prime Creative Media offers this complimentary resource for B2B companies on how to best equip your team to communicate regularly Read More
From proposed mergers to Australian-first facilities, Waste Management Review reveals all the major plays from 2018.
To download the white paper, please fill out the form below.
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