Industrial equipment distributor Bliss & Reels is entering the recycling equipment market and aims to take on one of Australia’s largest waste streams.
Bliss & Reels has a wealth of experience in supplying, commissioning, and servicing a variety of production machinery for steel, concrete, asphalt and timber industries.
Now it’s using its expertise to help create a smarter, greener Australian economy. The company is entering a new era, partnering with French recycler and recycling equipment manufacturer MTB.
Martin Kesselring, Managing Director Bliss & Reels, says the strategic move comes on the back of regulatory changes in Australia’s waste and recycling landscape and aligns with the company’s vision for resource recovery.
“We’ve got to stop looking at waste as waste, instead treating it as a valuable resource,” Martin says.
“With other countries no longer accepting our rubbish, and the Australian Government introducing waste export bans, it creates a lot of opportunity here in Australia.”
He sees one of the biggest opportunities in dealing with the nation’s estimated 459,000 tonnes of waste tyres annually.
Stefan Reiling, Business Development for Recycling and Automation, says secondary mining of metal and copper from Australia’s “mountain” of waste tyres is an ideal introduction into the industry.
Stefan will head Bliss & Reels recycling division, working closely with MTB to bring its containerised solutions for tyre recycling to Australia.
He says one of the attractions of MTB is that it not only manufactures recycling equipment for metal recovery but operates its own nonferrous recycling plants.
“The idea that MTB carries out practical production is very attractive,” he says. “They use the machines they develop.”
MTB’s range of equipment extends from full recycling lines to turnkey and compact lines but it’s the recycling line in a container that Stefan believes will be suited to the Australian market.
“It’s a range of ready-to-use lines made up of a series of MTB machines contained in one or various containers,” he says.
“It’s plug and play. When we talk to customers about their recycling challenges, this seems like a good solution, especially for remote areas.”
MTB continually expands its equipment range to provide a variety of solutions for all types of waste. New equipment is designed to respond to market challenges and to perfect solutions.
“Innovation is really a key factor for us,” explains MTB Sales Manager Romain Doeppen. “We take our role of advising our customers very seriously, so that together we can design the most technically efficient recycling lines, but also the most profitable and
energy-efficient.
“The evolution of our range and the integration of new technologies enable us to meet ever more complex demands.”
While Bliss & Reels is at first focusing on tyre waste, the company aims to expand its offerings in the recycling sector. It will have a stock of all critical parts available in Australia.
Martin says the company’s 76-years’ experience provides a solid knowledge of engineering, infrastructure and safety requirements.
“This diversity has been planned for several years, we’ve been waiting for the right time,” Martin says.
“There now seems to be government appetite and regulations in place for Australia to become a smarter, greener economy.
“We are looking forward to building it into a substantial division.”
For more information, visit: www.blissandreels.com.au
