Leading agriculture and construction equipment distributor CEA has commenced operations as the Australian and New Zealand distributor of Komptech waste recycling and Ditch Witch underground construction equipment.
Earlier this year, CEA agreed to purchase well-known distributor ELB Equipment. The transaction was completed 2 July.
As part of the acquisition, CEA will also become the distributor of Diamond Z, Screenpod, TrackStack, Hammerhead, Ring-O-Matic and Subsite.
“We are really pleased to add these strong brands to our product portfolio,” CEA CEO Hylton Taylor said.
He explained that as a growing business, CEA is continually looking at how it can better meet the needs of the evolving market.
“Adding strong, well established brands to our portfolio strengthens our ability to support our diverse range of existing customers and provides the opportunity to interact with a whole new client base,” Taylor said.
As part of the acquisition, 55 employees from ELB Equipment will transition to CEA, ensuring key product knowledge and strong customer relationships are retained within the business.
ELB Equipment Managing Director Christopher Malan said ELB was excited to be joining CEA.
“CEA is well known for its professionalism, extensive focus on core product lines, and supporting its staff to carry out their integral roles within the business,” he said.
“The ELB team is really looking forward to coming together with CEA to collaborate and build on the Ditch Witch and Komptech brands here in Australia and New Zealand.”
ELB Equipment’s head office and administrative staff will commence relocating to CEA’s head office in Horningsea Park, Sydney this month.
It is anticipated that all ELB Australian facilities will be consolidated with their CEA counterparts within 18 months.
Taylor said it is a priority of the business to ensure minimal disruption and downtime as the transition takes place.
“There will be a period of transition over the coming months as we move the ELB team in to the CEA premises, but I am confident we can complete this quickly and with minimal disruption,” he said.
“Since first announcing the acquisition, we have received extremely positive feedback from the market, and we are looking forward to the future opportunities this will present to the CEA business.”