Cleanaway ready to show off new brand at expo

A Cleanaway Paintback collection truck
Three months after unveiling its new look, Cleanaway has plenty to share with attendees at Waste Management In Action this week.

The country’s largest environmental solutions company’s stand will stand out in the exhibition hall, as it proudly displays a Dennis Eagle front loader freshly painted with the new Cleanaway colours and livery.

Cleanaway will have a team of experts from various parts of the business to answer queries from current and potential clients, whether it be about disposing of hazardous waste streams or implementing an organics recycling project.

The team will also be delighted to talk about how it is supporting Paintback, Australia’s world-first, waste paint collection scheme.

Working together with Cleanaway, Paintback aims to collect more than 45,000 tonnes of waste paint over the next five years: significantly reducing the amount going to landfill and maximising the inherent value of the recyclable materials.

Cleanaway has signed a three-year contract as Paintback’s national partner, providing drop off and collection services across the country. Twelve Cleanaway sites will be ready to accept waste paint, following the scheme’s launch on 2 May. Paintback has also invited local councils to become collection points for the program, which Cleanaway will also service as its national collection partner.

“For more than 50 years, Cleanaway has supported Australian industry, business and communities – delivering a comprehensive range of total waste management solutions, underpinned by our industry leading innovation and service,” said Head of Marketing & Communications Alison Chalmer.

“We are proud to support the first Waste Management in Action Expo in Melbourne. We’d encourage those looking after environmental solutions for councils and private businesses to visit our stand, meet our team, see our new brand in action and find out how our range of total waste management solutions can be tailored to meet their needs.”

Cleanaway will be on stand BH14. See the company website for more details.

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