Transpacific Cleanaway officially relaunched as Cleanaway Waste Management Limited on 1 February, revealing its new-look branding to mark the occasion.
Australia’s largest waste management and recycling company had announced its intentions to rebrand at its annual general meeting on 30 October.
Trucks emblazoned with the new logo, new uniforms and a new website – www.cleanaway.com.au – are just a few of the visible changes that have been made under the single brand. It also emphasises the company’s strategic direction with a new tagline of “Making a sustainable future possible”.
The process to rebrand the entire Cleanaway fleet and all sites will take around two and a half years.
CEO Vik Bansal said the rebrand represented another milestone and achievement in the company’s near 50-year history.
“The legacy and service that Transpacific and Cleanaway have grown and delivered is something that every employee, every customer, every stakeholder can be proud of,” Vik said. “But this represents far more than a rebranding, it represents us as a whole, moving forward under a single brand. It represents Cleanaway making a sustainable future possible, now and into the long term.”
The launch of the new name and branding was marked with events at some of Cleanaway’s 212 sites across the country.