Coca-Cola commits to global reusable packaging goal

coca-cola packaging

The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging.

By 2030, the company aims to have at least 25 per cent of all beverages globally across its portfolio of brands sold in refillable/returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola Freestyle dispensers.

“We continue to put consumers at the centre of all we do,” said Elaine Bowers Coventry, Chief Customer and Commercial Officer, The Coca-Cola Company.

“One way to do that is by offering sustainable packaging types. Accelerating use of reusable packages provides added value for consumers and customers while supporting our World Without Waste goal to collect a bottle or can for every one we sell by 2030.”

The company’s World Without Waste initiative remains focused on its three core pillars: to make all primary consumer packaging recyclable by 2025 and use 50 per cent recycled material in packaging by 2030, to collect and recycle a bottle or can for every one sold by the company by 2030, and to bring people together to support a healthy, debris-free environment.

“By increasing our use of reusable packaging, we promote a circular economy as refillable containers have high levels of collection and are low-carbon footprint beverage containers, because the container collection is built into the beverage delivery model,” Bowers said.

As the Ellen MacArthur Foundation (EMF) notes in its Reuse: Rethinking Packaging report, converting 20 per cent of global plastic packaging into reuse models is a $10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic waste and pollution.

Returnable glass bottles and refillable PET currently represent more than 50 per cent of The Coca-Cola Company’s product sales in more than 20 markets, and more than 25 per cent of sales in another 20 markets.

Traditional refillable/returnable packaging accounted for about 16 per cent of the company’s total volume in 2020. Use of refillables is growing in several markets, outperforming non-refillables. Markets around the world have increased their focus on refillable packaging in recent years.

“Reusable packaging is among the most effective ways to reduce waste, use fewer resources and lower our carbon footprint in support of a circular economy,” said Ben Jordan, Senior Director, Packaging and Climate of The Coca-Cola Company. “We will continue to highlight markets that are leading the way with reusable packaging best practices, and to support other markets as they increase their use of reusable packaging,” Jordan said, adding that each market will approach the goal in a different way.

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