Coles works magic with recyclable collectable line

Coles introducing recyclable collectables

A new range of recyclable Harry Potter collectable toys will be available from Coles supermarket and Coles Express checkouts from next week.

The Magical Builders campaign will feature plastic-free and recyclable play kits based on characters from the popular film franchise.

In line with its 2021 Sustainability Strategy Together to Zero, Coles last year made a commitment to no longer give away plastic toys such as the Little Shop and Stikeez lines at checkouts.

For the new range, Coles has worked with Warner Bros. Consumer Products to produce collectables made from 100 per cent Forest Stewardship Council (FSC) certified cardboard that is recyclable in household recycling bins.

Lisa Ronson, Coles Chief Marketing Officer, said the aim was to provide fun for customers in a way that was interactive and sustainable.

“Magical Builders will allow customers to get creative as they build their magical world – all with the added bonus of being plastic-free and recyclable,” she said.

Damian Paul, FSC Chief Executive Officer, said the council was proud to partner with Coles on the sustainable toy line.

“Together, we bring about positive change by providing forest-friendly alternatives to plastic,” he said. “The Magical Builders range is made with responsibly sourced FSC-certified materials, helping to protect our forests for future generations.”

From 6 July, shoppers will receive one Magical Builders character for every $30 spent at Coles supermarkets, Coles Express and Coles Online.

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