Conscious consumers are eager to go green 

conscious consumers

Australians are increasingly conscious about their environmental impact with more than half (57 per cent) concerned about sending their shoes and clothes to landfill and bothered by products that can’t be recycled easily (54 per cent) – according to the latest survey by TreadLightly.

Three out of four people (78 per cent) believe they could do more to reduce their environmental impact – young people even more so. Of these people who feel like they can do more, over a third haven’t gotten around to doing anything about it, close to a quarter (24 per cent) say they’re overwhelmed and simply don’t know where to start (23 per cent).

TreadLightly is a new industry-led national recycling initiative that makes it easier for consumers to do their bit for the planet – giving unwanted shoes new life as mats and flooring for retail stores, gyms and playgrounds.

In the lead up to Christmas, TreadLightly is calling on Aussies to recycle their unwanted sports or active lifestyle shoes to help reach its goal of recycling one million pairs of shoes by 2023.

TreadLightly is powered by the Australian Sporting Goods Association (ASGA) and recycler Save Our Soles (SOS).

“At TreadLightly, we’re passionate about making it as easy as possible for consumers to recycle their old shoes and contribute to the circular economy by turning them into new products,” said Shaun Bajada, Executive Director, Australian Sporting Goods Association.

“Our stores have definitely embraced the TreadLightly initiative, and we are seeing more and more customers drop off their old shoes to give them new life. Now that we have started rolling out the recycled flooring in store, it has sparked a lot of conversation with our customers around waste and recycling,” said Rachael Adam, SportsPower Senior Product Manager.

The TreadLightly survey also shows that: half of respondents (50 per cent) are more likely to purchase from brands with a focus on environmental sustainability.

About 85 per cent of younger Australians (18-24) feel they could do more to reduce their environmental impact, compared with only 70 per cent of older Australians (aged 65+).


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