The latest report into consumer insights about recycling reveals that two thirds of Australians want more information about how to recycle right and that three quarters want the Australasian Recycling Label (ARL) to be on all packaging.
Released this week, the second edition of the Australasian Recycling Label Consumer Insights Report by the Australian Packaging Covenant Organisation (APCO) in partnership with Planet Ark, was developed to better understand attitudes and behaviours towards recycling.
Insights revealed include 76 per cent of consumers see regularly recycling as the most obvious way to help the environment; 64 per cent of consumers want more information about what can and can’t be recycled; 65 per cent see brands and product producers as responsible for providing accurate packaging recycling information; and 75 per cent of consumers are aware of the ARL. The largest growth in awareness of the ARL is among 16-24 year olds, increasing from 82 per cent to 91 per cent.
Brooke Donnelly, APCO Chief Executive Officer, said the importance of the Australasian Recycling Label Consumer Insights Report cannot be overstated.
“Having a comprehensive understanding of consumers awareness, perceptions, trends and confusion related to recycling behaviours is integral to creating valuable change.
“The continued growth of the ARL Program since its launch in 2018 has been tremendous. The Program now counts hundreds of Australia’s best known businesses among its membership and has been widely endorsed by all levels of government, along with being recognised as a world-leading consumer education initiative in a report by the UN Environment Programme.”
Rebecca Gilling, Planet Ark co-Chief Executive Officer said the report again highlights that consumers want to recycle right and how important it is that they have widespread access to accurate recycling information.
“Misinformation and confusion are critical factors to overcome when it comes to improving recycling behaviour,” Gilling said. “Bad habits and beliefs take time to untangle. That is why trust, strategic education and the Australasian Recycling Label are such important elements for changing behaviour at the bin.
“Awareness of the ARL has dramatically increased over the past four years, with three out of four Australians now recognising the label. That is thanks to the huge growth in the amount of packaging showing the ARL, investment in promotions through digital and non-digital platforms, as well as local government waste educators championing the program. But there are still plenty of knowledge gaps to fill.”
For more information, visit: www.apco.org.au
Related stories:
APCO packaging resources launched
APCO launches new resource for reusable packaging