Driving data: DriveRisk

Driving data: DriveRisk

DriveRisk’s DriveCam Safety program commonly achieves a 50 – 80 per cent reduction in at-fault vehicle incidents. Risk Consultant Scott Clayton explains.

Every day, there are thousands of heavy vehicles delivering essential waste and resource recovery services on Australia roads.

In turn, that level of movement highlights the pitfalls of using ineffective tools to try and understand the root cause of heavy vehicle collisions and near misses.

“If you do not know the root cause of a vehicle incident, you are completely powerless to do anything at all that will improve on road safety for your field staff and business,” Scott Clayton, a Risk Consultant at DriveRisk Australasia says.

“Until we get to fully autonomous vehicles, humans will remain in control of and responsible for the operation of the vehicle.

“One of the key promises of autonomous vehicles is to prevent the 1.3 million road fatalities the world has each year. That is 3561 every day.”

Towards this end goal of removing humans from the driving task, more and more heavy vehicle manufactures are including Automated Driving Assistance Systems (ADAS).

Their aim is to help ensure the safety of road users, however, these are designed to kick in as a reactive last resort, when the driver has failed to maintain the safe operation of a vehicle.

“Being able to understand how a driver performs on the road, i.e. how attentive they are to the driving task is key to advancing on road safety,” Scott says.

DriveRisk Australia is the exclusive agent for Lytx telematics systems in Australia and New Zealand.

“The Lytx DriveCam Safety Program has been monitoring and correcting driving behaviours for more than 20 years,” Scott says.

The program clearly identifies the root cause of poor driving decisions that are likely to cause a collision.

In addition, it provides a platform to coach and supports any risky drivers to change bad driving habits, thereby reducing the likelihood of a collision.

“When we say “likely” to cause a collision, we know better than anyone exactly what we are talking about,” Scott says.

“Today the Lytx DriveCam Safety Program monitors more than 1.3 million drivers every day, 1.1 billion  kilometres of driving every week and risk assesses more than 1 million trips every week.”

Scott explains that DriveRisk use this “mind-boggling” amount of data relating to driving behaviours and habits to accurately profile every single driver amongst its clients.

This includes risky behaviours, collision likelihood, risk and trend and just how safe they are for their employer.

“We also use the information to fine-tune our technology so that noise is filtered out, leaving our clients to focus solely on the drivers who have some bad habits out on the road,” Scott says.

On average, 10 per cent of drivers have bad driving habits and contribute 60 per cent of the risk to their employer.

“Our risk profiling and data allows businesses to focus on the particular drivers that need extra attention and support, specifically with what issues they need coaching for,” Scott says.

“Using the data to be more targeted with your activities dramatically improves your effectiveness and efficiency of training and coaching.

“This is how a well-run DriveCam Safety program achieves the amazing results of a 50 – 80 per cent reduction in at-fault vehicle incidents and a positive return on investment.”

Because of DriveRisk’s massive library of driving analysis, it has unique insights into a wide variety of trends that impact businesses.

Trends by industry, vehicle type, geography, time of day, depot, business unit, driving behaviours, as well as highly accurate records of the improvements to safety outcomes.

Scott says these insights help DriveRisk’s customers improve their business in a wide variety of ways.

From a people perspective, the insights improve driver retention rates, driver trainer effectiveness, effective HR policy and union and EBA negotiations.

Operationally, they lead to safer route planning, fuel savings and extended tyre, brake and suspension life.

This in turn helps businesses win new contracts, streamline workshop operations and facilitate insurance negotiations.

“DriveRisk’s data insights reduce collision frequency, lower the severity of incidents and improved incident management,” Scott says.

“The most important benefit of all is safe and happy employees who are more productive and loyal because of the safety culture within the business.

“It is all of the above which has made the Lytx DriveCam Safety Program the largest and most successful driver safety system in the world.”


The incredible amount of driving analysis and curated video Lytx has in its library has led to its most recent innovation – machine vision and artificial intelligence (MV+AI).

MV+AI refers to a technology’s ability to recognise behaviour or a pattern.

In order for this recognition to be accurate, the algorithm must be taught with large volumes of verified examples of the pattern or behaviour.

“Lytx have billions of verified and curated examples of video outlining poor driving behaviours, which led to an MV+AI algorithm that is amazingly accurate,” Scott says.

Traditionally, harsh driving was used as a trigger to capture an event on video. The Lytx Driving Risk Analyst team (over 400 trained and certified analysts) watch the event video, detail the risk assessment and look for collision leading behaviours.

This analysis is presented back to clients via reports and dashboards and BI tables for them to coach and support the risky driver to change any bad habits.

“Our vast library of curated video with over 60 behaviour classifications “teaches” our MV+AI technology to accurately recognise high-risk driving behaviours directly from the video without any harsh driving triggers,” Scott says.

“This means that DriveCam is uncovering significant amounts of previously hidden risk, e.g. drivers using cruise control on the freeway while texting or losing focus on the driving task will now be identified.

“This incredible technology has seen a quadrupling in the number of risk assessments we now perform.”

Having the right technology means users get detailed and accurate data.

Using a system that automatically analyses the data to add richer layers of information saves time and money. Getting insights from this data to make decisions then turns data into a business tool.

“Using these insights to improve efficiency and reduce risks makes your business more productive and safer,” Scott says.

“The Lytx DriveCam Technology is a complete system that provides you all this so you can change your business to be a safer and more profitable one.

“DriveRisk Australia and Lytx are 100 per cent focused on bringing every one of their customers’ drivers home safely every day.”

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