Evian, a subsidiary of Danone, has vowed through its parent company to develop all its plastic bottles from 100 per cent recycled plastic by 2025.
The company joins other corporations in having recently set recycling targets, including Coca-Cola and McDonalds.
Evian currently develops its plastic bottles from 25 per cent recycling material.
The company will work with Loop Industries, which has produced a new system to transform all types of PET plastic into commercial-grade plastic.
Evian plans to invest an undisclosed sum of money to meet this target.
“We want to adopt a circular model where 100 percent of our plastic bottles will become bottles again. This will enable plastic to evolve from potential waste to become a valuable resource,” Evian global brand director Patricia Oliva told Reuters.
Under the current system Evian is using, PET can’t be recycled more than three times. Loop’s technology will ensure the plastic remains the same quality, allowing for multiple reuse.