Lion Group has become the first major brewer in Australia to partner with REDcycle, a national soft plastic recycling initiatives.
REDcycle collects and reuses soft plastics unsuitable for kerbside recycling, with 2000 drops-off points at Coles and Woolworths supermarkets throughout Australia.
According to Lion CEO Stuart Irvine, over 2.75 tonnes of Lion packaging was returned by consumers between July and December 2018.
“For more than 20 years, Lion has invested in reducing litter, improving recyclability and increasing the use of recycled content in our packaging,” Mr Irvine said.
“In the beer industry, plastic rings have been a real focal point in the war on plastic, and Lion was well and truly ahead of the curve in phasing out these rings 10 years ago, with the last plastic rings removed from Lion-owned products over three years ago. This is something we are very proud of.”
The partnership with will see Lion add the REDcycle logo to its soft plastic packaging over the next 18 months.
Mr Irvine said Lion is also evaluating alternative packaging technologies to further reduce the company’s reliance on single-use plastics.
“We are also working with industry partners, such as the Australian Packaging Covenant Organisation, to develop broader industry solutions that minimise the impact of our packaging and promote the circular economy to minimise waste in the environment,” Mr Irvine said.
“While we work our way through these big supply chain changes, actively supporting programs such as REDcycle helps raise awareness and encourages our consumers to ramp up their recycling efforts.”