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MobileMuster explores recycling personalities

MobileMuster has developed a series of recycling personality videos, with each personality representing a certain type of recycler within the community that displays traits and motivations that drive their recycling behaviour.

Based on MobileMuster’s consumer research findings, the personalities include the zero waste recycler, do good recycler, tech recycler and concerned recyclers.

“We know that most Australians are pretty good at recycling. However sometime we need a little help or motivation,” a MobileMuster statement reads.

“With the right mix of targeted consumer education and recycling initiatives, we can help these personalities to overcome their barriers and encourage more Australians to recycle their mobile phones.”

To learn more about MobileMuster’s recycling personalities click here

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