MobileMuster goes ape with school recycling campaign

Old mobile phones
MobileMuster is running a new campaign for schools to help fund conservation programs for chimpanzee habitats in Africa by collecting old mobiles phones for reuse and recycling.

The initiative is being implemented in partnership with the Jane Goodall Institute Australia (JGIA) and was launched yesterday (26 January) to coincide with International Mobile Phone Recycling Day.

The schools campaign will run throughout Term 1, with the aim of educating young Australians about the importance of reuse and recycling, while showing how their actions can help conserve critical forest habitats in Africa where chimpanzees and other Great Apes live.

Schools that join the campaign will receive a free collection box and pick-up service, posters to put up around their premises, and curriculum-linked teachers guides on habitat conservation and mobile phone life cycles. They will also be invited to join Jane Goodall’s Roots & Shoots youth-led community action and education program.

Commenting on the new campaign, MobileMuster Recycling Manager Rose Read said: “What we love about this initiative is that students learn about the importance of responsibly reusing and recycling mobile phones as well as raising funds for JGIA to continue its great work in conserving the habitats of chimpanzees and other Great Apes.”

JGIA and MobileMuster are also working with a mobile phone reuse partner to ensure that any working mobiles will be resold and funds raised will be given to JGIA. Mobile phones and accessories that can’t be reused will be dismantled and recycled by MobileMuster, with it donating $2 a kilo from the money generated to JGIA.

More information on JGIA programs is available on the website.

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