NACRO unveils new brand and ambitious agenda

The National Association of Charitable Recycling Organisations will now be known as Charitable Recycling Australia, as it launches an ambitious new agenda regarding the circular economy and sustainability.

“The change is more than just a new name, as we move to deliver on a bold agenda to champion the circular economy for a sustainable environment and an equitable society,” Charitable Recycling Australia CEO Omer Soker said.

According to Soker, the brand repositioning will elevate the association’s impact following a systemic transformation in the sector, including the Federal Government’s announcements on recycling and product stewardship, the growth of state government circular economy policies, and impacts of COVID-19 changing the structure of retail operations.

Charitable Recycling Australia has also announced two new policy calls.

The association is calling for a Federal Government endorsed national policy approach to the reuse of textiles, to ensure reuse of the resource is prioritised in the emerging circular economy.

Charitable Recycling Australia is recommending that the Federal Government invest in public education initiatives to improve the quality and quantity of textiles reuse in Australia, and to prioritise reuse within existing government policy.

Additionally, the association is calling for collaboration on national data collection initiatives.

The second policy call is the development of Code of Conduct and Local Government Planning Principals for donation bins, to encourage consumers to donate quality pre-loved items, help reduce council costs and fund charitable programs that support vulnerable communities in Australia.

“We share the same goals as councils – clean streets, no dumping, healthy communities, reusable items out of landfill, opportunities for residents to donate reusables and avoided costs for government,” Soker said.

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