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New craft beer closing the loop on food waste

LEFTOVER LOAVES AND PEACHES TRANSFORMED INTO MOST WHOLESOME CRAFT BEER EVER!

Coles Liquor’s newest craft beer is being brewed using unsold supermarket bread and excess white peaches.

The White Peach Surplus Sour craft beer is the latest exclusive craft beer release to hit the shelves at Liquorland and First Choice Liquor Market stores this year, with the product being brewed by Local Brewing Co.

Coles Liquor General Manager of Merchandise Brad Gorman said the manufacturing process for the craft beer is helping to forge a new solution for excess food waste.

“The secret ingredient for the Surplus Sour range is that it’s closing the loop on fresh produce by finding a new use for unsold fruit and excess Coles bread as well as forging a new route to market for fruit growers such as Cutri Fruit, which provided the white peach juice to Local Brewing Co,” Gorman said.

The White Peach Sour is the second release under the Surplus Sour brand and follows the release of the Watermelon Sour, which Local Brewing Co created with unsold melons from a long-time Coles produce supplier and bread from Coles supermarkets.

White peach fruit grower Gaethan Cutri says that partnerships such as this help to create new revenue paths for imperfect or unsold items.

“Sustainability isn’t just about your environmental footprint, it’s also about the outlook for our agricultural business,” he said.

Local Brewing Co continues to support food waste reduction, with a portion of its revenue going directly to food rescue organisation and Coles partner SecondBite.

 

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