New product launches the theme of new expo

Waste Management In Action outdoor entry 2
Equipment and fleet manufacturers leveraged a multi-sector opportunity to share their latest releases across industries at the first Waste Management In Action in Melbourne last week.

The new indoor and outdoor expo followed the organisers’ decision to redesign the International Truck, Trailer & Equipment Show after the 2014 instalment and also incorporated a live Test Track and a dedicated Roads & Civil Works component into the event.

“Having the opportunity to experience equipment live and in action on the Test Track was a highlight for many visitors and showed how different Melbourne is to other events of its kind in the world,” said Show Director Simon Coburn, pointing out the two new events were also well received.

Mr Coburn said adding two additional shows to the established line-up was a logical decision.

“Both waste management and road and civil construction play a powerful role in the Australian economy and are directly linked to road transport, so bringing them together was a great opportunity for everyone involved,” he explained.

“Exhibitors like Volvo and Iveco – both of which used Waste Management in Action as a platform to launch new models – capitalised on this new multi-channel opportunity and based on that experience, we are confident that we have laid a strong foundation to grow from.”

New releases to the waste & recycling industry

On the first day of the show, Volvo unveiled its new FE Euro 6 Dual Control 6×4 rear-air suspension waste truck in Australia for the first time. While Iveco took the opportunity to display several of the latest ACCOs, the 4×2 being fitted with another recently-released technology, the Hiab Multilift Futura new generation skiploader, the latest Stralis range and a new Daily van.

“Volvo Trucks also used Waste Management In Action to launch its new ‘Stop, Look, Wave’ campaign to educate school children on the importance of communicating with road users, indicating just how important the show is as a tool to enhance important brand and community messages,” added Mr Coburn.

Also in the outdoor display area, Superior Pak brought a brand-new truck fitted out with its latest technology, the pedestrian detection system, which its engineers originally invented for Veolia. Wastech’s team were busy demonstrating the capabilities of its FAUN street sweeper and rear loader.

Cleanaway brought along a newly-liveried waste collection truck and a large display to establish its new single branding across the business, and to share details of how it will support the new Paintback paint product stewardship program.

With a full-working prototype, ET Braking System’s team demonstrated its innovative new technology that reduces the braking distance of vehicles using a single pedal operation for stop and start applications, ideal for refuse collection trucks. While Odour Management’s Glenn Alford and Cam Waddell took part in the show to promote their innovative industrial strength odour neutralising product, Ecosorb, a scent-free, chemical free alternative for effective odour control for waste facilities. And in the IT services sector, Wastedge displayed the latest in Cloud software, route optimisation and mobile order management apps and mapping for waste management companies.

For those who missed this new event, details of all the exhibitors and the products and services they were sharing with the industry will appear in the forthcoming edition of Waste Management Review magazine.

Around the show & future plans

Outside of the Waste Management In Action expo, a number of equipment specialists targeting the waste and recycling sectors took the opportunity of crossing market segments in the truck show and roads areas.

Representing Canadian original equipment manufacturer Titan Trailers, Thinwall took a space in the main show to present a range of all-new, ADR-approved aluminium trailers in Melbourne that included a walking floor semi-trailer for the waste industry. Combilift also took an outdoor space to target waste and recycling sectors for the official Australian launch of its new model, the Straddle Carrier Container Tilter.

Even though challenging market conditions forced a number of prominent truck OEMs to stay away from the fifth instalment of the event, the 2016 edition saw a solid turnout of around 6,500 attendees a day, and the most product premieres in the show’s 10-year history.

Mr Coburn concluded: “Due to the continued support of our exhibitors and media partners, the show was a terrific success given the economic environment it had to navigate. We have already begun work on the 2018 show and are more determined than ever to provide the best and most expansive platform for the industry.

“As part of that process, we value feedback from industry as endeavour to grow the event further and deliver real, tangible value to the industries we serve.”

Previous ArticleNext Article