All end-of-life tyres from Porsche Cars Australia Centres will be collected and disposed of by a Tyre Stewardship Australia (TSA) accredited recycler, following the dealer’s recent commitment to the scheme.
As the newest member of TSA, Porsche will contribute a levy based on all new vehicles sold into Australia – joining Bridgestone, Continental, Goodyear, Kumho, Michelin, Pirelli, Toyo, Yokohama and Volkswagen as a financially contributing member of the scheme.
Porsche’s partnership with TSA will also unsure the responsible disposal of end-of-life tyres from the company’s own fleet, which includes cars from the Porsche Track Experience program.
Porsche Cars Australia CEO and Managing Director Sam Curtis said sustainability is an essential pillar of the company’s corporate strategy.
“The global approach to sustainability at Porsche is holistic, working in all fields of action: ecological, economic and social,” he said.
“This tyre recycling initiative is one of many steps we are taking here in Australia to continually enhance our environmental and social responsibility efforts.”
It is estimated that the equivalent of 56 million used tyres are generated from passenger vehicles in Australia every year, with only 10 per cent recycled.
“Although more than half of Australia’s used tyres are recycled, upcycled or reprocessed into other products, the equivalent of 27 million car tyres are wasted each year. These often end up in landfill, stockpiles or are exported overseas,” TSA CEO Lina Goodman said.
“In joining TSA, Porsche is showing leadership towards sustainable practices for used tyres. We congratulate Porsche for taking this important initiative to drive positive environmental outcomes.”