More than 1000 schools and 400,000 children have collected 6036 kilograms of soft plastics – equivalent to 1.7 million bread bags that might otherwise have gone to landfill – since the launch of the 2021 Wonder Recycling Rewards program.
In return for their efforts, Wonder is rewarding five schools with Replas exercise equipment made from an average of 90 per cent recycled plastic material.
About 2-3 tonnes of the remaining plastic collected through the recycling program will be recycled into Polyrok, a sustainable recycled plastic aggregate in concrete. Wesley College in Victoria will receive the recycled material to be laid under synthetic turf in its school play area.
Wonder also introduced cardboard bread tags across its range. The change has the potential to remove almost 50 million small pieces of plastic from the waste stream annually.
Additionally, the brand’s bread bags are 100 per cent recyclable through REDcycle and the plastic content of the bags has been reduced by 25 per cent; saving about 400 tonnes of plastic from being produced each year.
Aligning with Wonder’s mission to fuel active kids, the brand continues its partnership with Eat Up Australia, donating 1000 loaves of Wonder bread each week to participating schools.
Eat Up provides more than 400,000 free lunches per year to children across Australia who would otherwise go without.
For more information visit: www.wonder.com.au