SecondBite’s new leadership has an appetite to reduce food waste

food waste

Australia’s largest food rescue organisation, SecondBite, has announced two new senior leadership appointments.

New Chief Executive Officer Daniel Moorfield, who brings an extensive career in the food sector and a passion for people, took the helm of SecondBite on September 12.

In tandem, the organisation has elected a new Chair, Joel Mahemoff, who is Chief Executive Officer of JGL Investments, a long-time philanthropic supporter of SecondBite.

Moorfield and Mahemoff share a keen interest in helping Australians in need and protecting the environment. Both are committed to further drive the not-for-profit’s mission of ending waste and ending hunger.

“Each year, five million Australians face food insecurity yet 7.6 million tonnes of food is wasted. The numbers just don’t add up and I want to help change that,” Moorfield said.

“The team at SecondBite does an incredible job helping to feed millions of Australians every year. I’m thrilled to be leading such a wonderful organisation and recognise the significant responsibility I have to continue to increase our positive impact.”

With more than 25 years’ experience in leadership positions at food businesses across Australia and Asia, Moorfield most recently ran the Asia Pacific zone for McCormick, a world-leading herb and spice company.

Mahemoff joined the board of SecondBite in April 2023. He has spent more than two decades with JGL Investments, one of Australia’s most prolific private investment groups with a diverse range of interests in Australia and Internationally. He also maintains private company directorships for a number of global and domestic strategic investments of the Group.

“I’m delighted to Chair an organisation that is addressing the biggest issues facing society today. I’m also excited to welcome Daniel to the CEO role; we were impressed with his commercial acumen and passion and look forward to a new chapter with him taking the reins,” Mahemoff said.

Food waste is to blame for five per cent of Australia’s greenhouse gas emissions with every tonne of food that ends up in landfill emitting 1.9 tonnes of greenhouse gases – equivalent to a car consuming more than 16 tanks of petrol.

SecondBite rescues and redistributes surplus fresh food otherwise destined for waste to prevent landfill and prevent gas emissions. Each year the organisation rescues almost 25 million kilograms of quality food from going to landfill. As the food rescue efforts continue to expand, the organisation will continue to contribute to waste reduction towards a more sustainable environment.

At McCormick, Moorfield worked with food charities in India, Thailand, Singapore and Australia, providing food but also spending time on the ground with them, cooking meals for those in need. He says this experience gave him a new perspective.

“I’ve always been mindful of the issue of food wastage and food insecurity globally and in my previous roles, worked to ensure a focus on giving back to the communities in which we operated,” Moorfield said.

“I will look to explore ways we can rescue enough food to meet community demand, ensure our operations are sustainable long term and engage key stakeholders and community groups to achieve our purpose of ending waste and ending hunger in Australia.

“There’s a food waste crisis in Australia. At the same time, millions of people are going hungry. SecondBite works with growers, manufacturers and retailers to rescue quality, nutritious food and delivers it to the people who need it most. I’m humbled to now be a part of this effort,”  he said.

For more information, visit: www.secondbite.com.au 

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