Simply Cups reaches 10 million milestone

Simply Cups reaches 10 million milestone

Simply Cups, a coffee cup recycling program, has officially collected 10 million cups, with Assistant Waste Reduction Minister Trevor Evans depositing the milestone cup at an event in Sydney.

According to Mr Evans, the recycling scheme, founded by Closed Loop, collects almost one million cups every month, with nearly 1000 collection points at 7-Eleven stores, cafes, hotels, hospitals and universities across Australia.

“Australians love their coffee, so it’s vital that they can easily and reliably recycle their disposable coffee cup and reduce the huge number of takeaway cups that currently end up in landfill each year,” Mr Evans said.

“Rather than just being put into the rubbish bin and ending in landfill, Simply Cups collect and then reprocess the used coffee cups, transforming them into new items like outdoor furniture, coffee cup trays and even traffic solutions like roadside kerbing.”

By disposing coffee cups at designated collection points, Mr Evans said consumers could do their part to increase recycling.

“This is a great practical example of Australia’s growing circular economy in action, and shows how we will all benefit from an invigorated waste and recycling industry,” he said.

Closed Loop Managing Director Rob Pascoe said Simply Cups aims to recycle 100 million cups every year.

“It’s a practical solution that increases recycling rates and reduces waste, while creating supply and demand for products made from recycled material,” he said.

“Our circular economy will grow quickly if people choose Australian-made and recycled over other alternatives. After all, recycling doesn’t actually happen when you put an item in a bin, it only happens when that item is given a second life.”

7-Eleven Chief Executive Officer Angus McKay said that while saving 10 million coffee cups from landfill is a fantastic achievement, it’s just the tip of the iceberg.

“We encourage customers to up the ante and deliver any brand of used coffee cup or straw to our cup collection points at store, and we’ll make sure they get recycled via Simply Cups,” he said.

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