90 per cent of Australians want locally made products: survey

Ninety per cent of Australians are more likely to buy Australian-made products than those from overseas, indicating demand for sustainable products, a new Roy Morgan study has found.

The survey of 15,000 Australians, aged 14 and over, measured how likely Australians were to buy products from Australia and large players such as USA, China and the UK.

The survey, conducted between October 2017 and September 2018, compared results from a survey between October 2013 and September 2014.

The results were slightly up from four years ago where 88 per cent of Australians said they were more likely to buy Australian-made products.

Roy Morgan CEO Michele Levine said although these figures are still very high across all age groups, it is those in Generation X (92 per cent) and Baby Boomers (91 per cent) who are even more likely to prefer Australian-made products than other generations.

In the study, 90 per cent of respondents indicated that they would be more likely to purchase food products that were made in Australia, 76 per cent more likely for clothes, 73 per cent for wine, 62 per cent for sporting goods, 62 per cent for electrical goods and 52 per cent for motor vehicles.

Australian Made Campaign chief executive Ben Lazzaro said Roy Morgan’s research highlights the importance that Australian’s place on buying local.

“There is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards.

“Awareness around country of origin labelling has increased in recent years, with more Australians wanting to know where their products come from.

“The Australian Made logo is the most important tool for consumers in identifying authentic Aussie products,” said Lazzaro.

The respondents were asked to indicate whether they would be more likely or less likely to buy products made in Australia, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Japan, Korea, New Zealand, South Africa, Spain, Sweden, Thailand, UK and USA.

In the year to September 2018, 60 per cent of Australians aged 14+ said they’d be more likely to buy products made by our closest neighbour New Zealand, up per cent from 2014.

However, the biggest improvement in sentiment over the past four years was for products from Canada. Now 54 per cent of Australians aged 14 and over are more likely to buy products made in Canada, up from 45 per cent four years ago.

Australia’s largest trading partner overall, including for both imports and exports, China is the saw a decrease.

The year to September 2018, 34 per cent of Australians aged 14 and over said they’d be more likely to buy products made in China, down 1 per cent from four years ago.

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