Ecocycle, formerly CMA Ecocycle, has updated its branding to highlight different business units, which will include Ecobatt and Ecoe-waste.
Ecocycle specialises in recycling batteries, lighting and e-waste, as well as mercury-containing waste from the dental, medical, mining, gas, and petro-chemical industries.
Ecocycle Business Development Manager Daryl Moyle said the revamp comes as the company continues to invest in modern equipment and technology.
“There are so many different products that can be recycled in the sector today, however we focus on specific products and niche markets rather than being a general waste company,” Mr Moyle said.
“The idea is to help customers distinguish our different services, so having a specific brand like Ecobatt will help customers identify us as a battery recycler.”
Mr Moyle said Ecocycle were investing in a battery recycling plant that will be the first of its kind in Australia.
“It will bring new solutions to the world of recycling in a big way,” Mr Moyle said.
“The company is also investing in new downstream sorting machinery for e-waste that will transform sorting processes, as well as safety equipment specifically designed for dealing with lithium ion batteries.”