Consumers expect sustainable packaging from industry: research

Consumers are aware of the problems caused by packaging waste but expect the industry to provide more sustainable options, according to research launched by packaging company Pact Group.

The research has found 91 per cent of Australians are concerned about the impact of packaging, with 76 per cent more concerned about packaging waste now than they were five years ago.

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Despite this, the research has found that less than half would be willing to pay more for a product with environmentally friendly packaging.

Pact Group, Executive Chairman Raphael Geminder said that Australia’s packaging industry needs smarter packaging waste solutions, with consumer sentiment shifting and government action forthcoming.

“We can no longer simply rely on consumers to solve the problem, we need government and industry working side by side to create scaled, standardised solutions to tackle packaging waste,” Mr Geminder said.

“In order to realise this vision, we require industry-wide collaboration to simplify the recycling process for consumers.

“An integrated approach will allow us to deliver innovation at scale so new solutions do not simply increase cost and lose value. Consumers should not be forced to choose between value and sustainability,” he said.

The company has announced its own targets to meet those outlined by the Environment Minister Melissa Price last week. Pact Group aims to eliminate all non-recyclable packing, offer 30 per cent recycled material across its portfolio and provide solutions to reduce, reuse and recycle all single use secondary packaging in supermarkets by 2025.

Mr Geminder said there are tangible, incremental changes that can be made today, with longer-term changes which will require cross industry collaboration.

“I will be calling on my industry colleagues to work together with us on common platforms, agreed standards and processes that will create a framework for manufacturers, brand owners and retailers to solve problems systematically,” he said.

Image Credit: Pact Group. Pictured Raphael Geminder (L) and Melissa Price (R)

New national targets set within 2025 packaging plan

New targets within the 2025 plan have been outlined alongside the launch of the Australasian Recycling Label.

The new targets aim to aim to increase the average recycled content within all packaging by 30 per cent and phase out problematic and unnecessary single-use plastic packaging through design, innovation or the introduction of alternatives.

Additionally, the targets aim to ensure 70 per cent of plastic packaging is recycled or composted.

These build on the previous announcement of a target to achieve 100 per cent of Australian packaging being recyclable, compostable or reusable by 2025.

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The targets build on commitments made by federal, state and territory environment ministers and the President for the Australian Local Government Association earlier in April this year.

Industry representatives and environmental groups support the targets including Aldi, ALGA, Amcor, Australia Post, Boomerang Alliance, Chep, Close the Loop, Coca-Cola Amatil, Coles, Detmold, Goodman Fielder, Lion, Metcash, Nestlé, Orora, Pact Group, Planet Ark, Redcycle, Simplot, Suez, Tetra Pak, Unilever, Veolia, Visy and Woolworths.

Woolworths General Manager, Quality and Sustainability Alex Holt highlighted the importance of this collaboration.

“We’re really pleased to see such a wide range of industry players come together in support of such a worthy goal. Moving towards a circular economy won’t be easy, but we have the right mix of organisations on board to help make it a reality,” Mr Holt said.

Federal Environment Minister Melissa Price congratulated the Australian Packaging Covenant Organisation (APCO) and the initial working group of businesses that are supporting the targets.

Minister Price has also officially launched the Australasian recycling Label to help achieve the 2025 National Packaging Targets, developed by Planet Ark, PREP Design and APCO to help consumers better understand how to recycle packaging.

“The Australasian Recycling Label provides people with easy to understand recycling information when they need it most, in those few seconds when they are deciding what bin the package goes in. The label removes confusion and reduces waste,” Ms Price said.

With more than 200 recycling labels currently being used in Australia, the new system aims to reduce confusion and contamination in the waste stream.

Nestlé Head of Corporate and External Relations Oceania Margaret Stuart said the inclusion of the label on Netslé’s packaging was a demonstration of the company’s commitment to sustainability.

“More and more people who buy our products want to know how to manage packing waste, so we have committed to implementing the Australasian Recycling Label across all our locally controlled products by 2020,” Ms Stuart said.

Unilever ANZ CEO Clive Stiff has said the announcements are a critical step towards greater collective action on increasing the nationals recycling capability.

“Plastic packaging waste represents an $80 billion loss to the global economy every year. The benefits of the circular economy approach are clear for business and the environment – the more effective use of materials means lower costs and less waste,” Mr Stiff said.

“We are proud to have recently announced that bottles of popular Unilever products like OMO, Dove, Sunsilk, Surf and TRESemmé will soon be made with at least 25% Australian recycled plastic.

“This is just the start for us and no business can create a circular economy in isolation. Heavy lifting is needed from all players involved – suppliers, packaging converters, brand owners, policy makers and retailers, collectors, sorters and recyclers. We need a complete shift in how we think about and use resources.”

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