Up to 80 per cent of Australians don’t realise the value of recycling to the national economy – approximately $15.5 billion, according to new research released for Planet Ark’s National Recycling Week.
Nestlé will implement the new Australasian Recycling Label and REDcycle logo across all of its locally made products by 2020 to educate consumers that soft plastic can be recycled through the in-store scheme.
The rollout will start in August and will roll out throughout 2019, starting with Allen’s lollies.
- Nestlé’s packaging plan
- Planet Ark provide councils packaging recycling label webinars
- APCO’s packaging recycling label program
The Australasian Recycling Label shows how each piece of packaging can be disposed of in the best possible way, indicating if the packaging can be recycled via kerbside recycling, conditionally recycled through programs such as REDcycle, or if it is not recyclable.
Nestlé previously announced it aims to make its packaging 100 per cent recyclable or reusable by 2025.
To reach this goal, the company will focus on three core areas, eliminate non-recyclable plastics, encourage the use of plastics that allow better recycling rates and eliminate complex combinations of packaging material.
Nestlé Australia CEO Sandra Martinez said the company is proud to adopt the new label to help consumers correctly recycle by providing the information on how to properly dispose of it.
“Consumers have good intentions when it comes to recycling but they need clearer information. The Australasian Recycling Label will help to remove confusion, increase recycling rates and decrease contamination in recycling streams by helping consumers navigate the process,” Ms Martinez said.
Planet Ark Deputy CEO Rebecca Gilling said the commitment from companies such as Nestlé was an important one.
“We need widespread commitment from industry to apply the Australasian Recycling Label if it’s to become effective in helping consumers improve their recycling habits.”