For more than 11 years, WestRex has taken dangerous and hazardous waste and made it safe. Now, it’s ready to revolutionise the industry, taking on the name of parent company, Pure Environmental.
David Powell, WestRex General Manager says the time is right to embrace innovative thinking and technology.
“Now is the time to think even bigger and continue to challenge ourselves about how we can take waste management to a whole new level,” he says.
“Collectively, we have a team of over 70, including some of the top minds in the dangerous and hazardous waste space.
“Pure Environmental represents more than just a change in name. It represents a shift in aspirations and renews our commitment to leading the charge towards sustainability.”
Recognising the importance of a shared vision, David says WestRex values align with Pure Environmental.
“We’re actively committed to research and development in processing, treatment and resource recovery,” he says.
“And we know there’s real power in collaboration.”
David says harnessing the collective expertise of the Pure Environmental board provides the team with access to a depth of knowledge and expertise, encompassing all aspects of waste management.
From receival and recycling to waste reduction innovations and sustainable practices, the team can stay at the forefront of new technologies and strategies, ultimately enhancing its ability to manage waste more efficiently and effectively.
“The board of Pure Environmental consists of key players and thought leaders of the waste industry,” David says.
“They came together to form a contemporary business to genuinely address sustainability through more agile and innovative practices.”
Across Pure Environmental’s national facilities a technical team of engineers and in-house industrial chemists is developing treatment and recovery technologies to identify and beneficially reuse hazardous waste materials.
This focus on sustainable waste management solutions represents a broader industry shift towards a circular economy and highlights the importance of environmental and social governance (ESG) reporting and compliance for customers in the dangerous and hazardous waste sector.
Beyond compliance, David says a new generation of skilled workers is looking to recycling, refining and reuse of waste as an exciting career opportunity.
“Pure Environmental’s Graduate Program is evidence of incubating fresh perspectives and cutting-edge creative solutions,” he says. “Historically, it has been a challenge to attract new talent to the industry. Pure’s Graduate Program received more than 100 applicants for 2024, a clear indication that sustainable environmental outcomes are becoming increasingly appealing to the younger generation wanting to make a difference.
“With a new generation comes a new way of thinking, benefiting the entire team. Enthusiasm and passion, tech-savvy skills, and new perspectives are just some of the benefits of hiring young talent.”
David says the future is bright for the industry with advancements in technology pushing the boundaries of what’s possible. The enthusiasm in the industry is palpable, driven by passionate individuals and teams who are committed to shaping a better tomorrow.
“Our customers know that with Pure Environmental, they’re partnering with a company committed to providing commercially competitive, compliant solutions for the most challenging waste,” he says.
“We hold a high standard for any recycled products and manufacturing of products as required.”
Launched in 2022, the Pure NV Compost, Leyburn Organics Recycling facility is a hub of innovation that reuses waste in a sustainable way, a prime example of Pure Environmental standards according to David. “By employing cutting-edge technology, state-of-the-art equipment and best practice, we are now leaders in sustainable and effective soil solutions,” he says.
“Our commitment to environmental stewardship and soil health ensures our products are effective and responsible.”
David says it is time for everyone to embrace the evolution of waste management.
“We’re all invested in striving towards a circular economy and a sustainable and greener future,” he says.
“We know Pure Environmental is going to lead the way, because we believe it’s a shared responsibility, owed to ourselves, future generations, and our planet.”
For more information, visit: www.purenv.com.au