Woolworths launches Loop reusable packaging program

Beginning mid-2021, Woolworths shoppers with have access to sustainable home delivery through TerraCycle’s zero-waste reusable packaging solution Loop.

According to a Woolworths statement, the program allows customers to consume a variety of commonly used products such as washing detergent, shampoo, juice and ice cream in customised, brand-specific, durable packaging that is delivered in a specially designed reusable shipping tote.

After use, the packaging is collected or can be dropped back in store, where it is cleaned, refilled and reused.

Woolworths Quality, Health & Sustainability General Manager Alex Holt said Loop is just the beginning of a long term partnership agreement between Woolworths and TerraCycle.

“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste,” Ms Holt said.

“Helping bring Loop to Australia is a further step in our long term ambition to reduce our impact on the environment and support a circular economy.”

Loop Global Business Development Vice President Anthony Rossi said Loop is the first global platform to offer consumers a way to move from disposability to durability with their purchases.

“Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability,” Mr Rossi said.

“Together, we will help eliminate the idea of waste and bring a better product experience to consumers.”

Launching the partnership this week, Industry, Science and Technology Minister Karen Andrews praised Woolworths’ commitment to sustainability.

“I congratulate Woolworths for showing the initiative to embrace a recycling solution that will significantly reduce its waste packaging,” Ms Andrews said.

“It is vitally important that both governments and the private sector play their part in reducing waste and embracing recycling solutions. I look forward to other businesses adopting similar initiatives.”

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